UNF Center for Instruction and Research Technology

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Top AI Tools for Media Creation

CIRT Creative

Computer scientists are rapidly developing generative Artificial Intelligence (AI) tools for working with and creating visual and audio content. These tools empower media professionals, like graphic designers and video editors, to spend less time on mundane tasks, like retouching, and focus their time and energy on aesthetics and creative thinking. Non-professionals can also use these tools to accomplish tasks without extensive design experience or training (Karaata, 2018).  

AI Tools for Images

OpenAI’s Dall•E 2 and Adobe Firefly are examples of AI systems that effortlessly translate text-based descriptions into stunning images and artwork. While these tools offer a limited number of initial free credits (additional credits available for purchase), faculty members at UNF can enjoy the benefit of the Adobe Creative Cloud Education Plan, which has generous limits. Additional AI tools for images included in Creative Cloud are: 

AI Tools for Video and Audio

AI has also transformed video and audio editing, significantly streamlining workflows for professionals. Imagine this scenario. You need to do a vocal narration for a scene in a video. You get a microphone and recorder, sit down, and record the audio. You finish recording, put everything away, and find out you said something wrong. You must get the equipment back out, set it up, and re-record, right? Not anymore. Now, you can use AI to generate the correct word.  

This scenario perfectly describes the purpose of an application like Descript. Descript has many features, but its primary function allows editing video and audio recordings using text. Another feature is the ability to delete “filler words” – ums, uhs, and likes. You can simply delete the words from the text, and the audio or video will update to eliminate those words!

Another video program increasingly using AI tools is DaVinci Resolve. The DaVinci Resolve webpage summarizes its neural engine nicely: “The DaVinci Neural Engine provides simple tools to solve complex, repetitive, and time-consuming problems.” DaVinci Resolve allows you to generate transcriptions and complete text-based editing as well. In addition to facial recognition, which will enable you to organize your footage by people, Davinci Resolve includes features such as object detection, smart reframing, voice isolation, scene cut detection, depth maps, and relighting. 

If you want to learn more about how AI tools can help you get creative, please contact CIRT at cirtlab@unf.edu.


Karaata, E. (2018). Usage of Artificial Intelligence in Today’s Graphic Design. Online Journal of Art and Design, 6(4), 183–198.

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CIRT | Creative Team